Irene Lopez Freelance Writer Content Strategy Marketing and Writing

About Me

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What Clients Say

Frequently Asked Questions (FAQs)

What type of B2B companies do you work with?

Primarily B2B SaaS and tech brands, though I've worked across multiple sectors. Size matters less than mindset — the clients I work best with treat content as a business function and want their investment tied to real outcomes.

Do you handle strategy, writing, or both?

Both. I can build the editorial roadmap and write the content that brings it to life. Some clients need the full package; others need strategy only or execution support for an existing plan.

What types of content do you produce?

Long-form blogs, SEO articles, case studies, whitepapers, sales one-pagers, email nurture sequences, and messaging frameworks. If it lives in the B2B content funnel and needs to perform commercially, it's likely in my wheelhouse.

How do you write accurately about complex technical products without a technical background?

Through the right process. Every engagement starts with deep discovery — interviews with your product, sales, and subject matter experts to extract what I need. I ask the questions your buyers are asking, which means the content ends up speaking their language rather than your internal one. Technical accuracy gets verified by your team; clarity and commercial impact are where I add the value.

How long before we start seeing results?

Bottom-of-funnel content — case studies, sales collateral, comparison pages — can show impact quickly because it's used directly in active deals. Top-of-funnel SEO content typically takes three to six months to compound. I'm upfront about timelines and ROI deliverables from the start.

How do you structure your pricing?

It depends on scope and level of strategic involvement — a retainer covering strategy and full execution sits in a different bracket to a one-off project. Reach out with an overview of what you need and I'll come back with a straightforward proposal. In general, expect individual blog pieces to start at $350 and a monthly retainer for strategy and execution to start at $1999/month.

How do we get started?

The best starting point is a conversation. I like to understand what you're trying to accomplish before proposing anything — reach out via LinkedIn or email and we'll take it from there.

What does your onboarding process look like?

Before any work begins, I invest time understanding your ICP, competitive landscape, and what content has or hasn't worked before. Getting aligned on strategy early means everything produced has a clear purpose — rushing that stage is where most content engagements go wrong.

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