Content Marketing

What is Image Optimization and Why Is It Important for Your Website? [+6 Best Image Optimization WordPress Plugins ]

What is Image Optimization and Why Its Important to Do It

Images serve a lot of useful purposes on your website. For one, they break up the monotony of textual matter so that the experience of consuming your content becomes a lot more visually engaging and arresting. For another, they help to explain concepts in way that’s sometimes much easier to understand than reading text. Images … Read moreWhat is Image Optimization and Why Is It Important for Your Website? [+6 Best Image Optimization WordPress Plugins ]

Why You Should Optimize B2B Content for Every Stage of the Marketing Funnel

Why You Should Optimize B2B content for every stage of the marketing funnel

What if your content marketing strategy was inadvertently costing you leads and signups?  If you’re a B2B business that hasn’t been getting optimal results from your content marketing strategy, you could be making one costly mistake  – you’re not creating content optimized for each stage of the buyer journey, otherwise known as ‘the marketing funnel’. … Read moreWhy You Should Optimize B2B Content for Every Stage of the Marketing Funnel

The 7 Biggest Content Marketing Trends for 2021 and Beyond You Need to Know About

7 Biggest Content Marketing Trends for 2021 and Beyond

Forecasting content marketing trends for 2021 and beyond, with everything that’s happened, can seem premature. But we are living in unique times. While the long-term impact of COVID-19 economically is an entire topic on its own, it does looks like the worst of the pandemic is finally getting over.  It’s time to ‘girdle your loins’, … Read moreThe 7 Biggest Content Marketing Trends for 2021 and Beyond You Need to Know About